Thursday, August 19, 2010

Expo


21th century is time of technology , improvement , communications , IT & compare . in this century because of IT & really fast communications everybody can easily compare everything that they want with it's type .
But how can we compare a countrie's marketing power & it's level ?
French people made the first basics of this question's answer in 1844 held by French Industrial Exhibition in Paris . nowadays these exhibitions are known as Expo & each several years it will held in one country & also under supervising of International Exhibitions Bureau(Le Bureau international des expositions ).
The last one were in China , Shanghai , 2010 . Many countries tried to show their abilities in industry , economy , technology , society & marketing .
The expo is a group of trade fairs that shows how much a country is powerful in industry , technology & marketing . You can recognize the quality of three subjects that I told you for each country in their trade fairs . for example one of the most famous trade fairs is placed in Hanover , Germany .
For Iranian people the problems start from the beginning . Tehran as a metropolis has one place for trade fair but some of the trade fair held in Mossalla without any quality .
By all of these information I'm trying to show one of the main reason that makes our marketing river stop is proletarian trade fairs .

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